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What is your dealership actually worth today?
A DSMA valuation is a defensible number built on real methodology — not a rule of thumb, and not a broker's opinion. It is the document every other decision in a transaction rests on.
Why it matters
You cannot negotiate what you have not measured.
Most dealer principals carry a number in their head. It usually comes from a conversation at a twenty-group, a multiple someone quoted years ago, or what the store down the road supposedly sold for. None of those survive contact with a real buyer's diligence.
DSMA has completed more than 2,500 dealership valuations. That volume is the point: it means your number is set against what stores like yours have actually transacted for, in your market, under current conditions — not against a national average.
A valuation commits you to nothing. Many owners we work with request one years before they sell, simply to know where they stand and what would move the number. Selling later is easier when the groundwork is already done.
- Confidential from the first call — nothing is listed and nothing is disclosed
- Built to withstand a buyer's diligence, not just to flatter the owner
- Covers automotive, trucking, marine, powersports, heavy machinery, body shops and real estate
- No obligation to list, sell, or engage DSMA further
What we look at
The factors that actually move your multiple.
Two stores with identical financials rarely carry the same value. What separates them is everything around the numbers — and that is where a real valuation earns its keep.
01
Brand and franchise
Which OEM, what the current franchise agreement allows, and how that manufacturer is approving buyers right now.
02
Market and territory
Your AOR, local competition, and whether a buyer is acquiring a position they cannot otherwise get.
03
Real estate
Owned or leased, facility condition, image compliance, and whether the property trades with the business or separately.
04
Fixed operations
Service and parts absorption is often the quietest driver of value on the whole statement.
2,500+
Dealership valuations completed
97%
Of deals sold at asking price or greater
$2.5B+
Value generated for our clients
What happens next
A number first. Everything else is your call.
Once you have a valuation, the options open up rather than narrow. Some owners take it to their accountant and do nothing for three years. Some use it to plan a succession. Some decide the market is right and move to a sellers consultation, where we position the store and approach pre-qualified buyers.
If you are buying rather than selling, the same discipline applies in reverse — see buyers consultation and current acquisition opportunities. For groups who want this level of insight monthly rather than once, QUOTUS turns your OEM financial statements into ongoing business intelligence.
Find out where you stand.
One conversation, no obligation, and all communications kept strictly confidential.